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Not much to do with wine? Actually I see a lot for wine industry people to investigate here.
#1 - Innovate or Die! Demand Horizon gets at the heart of the changes that are transforming business today. Customers are in control, now and forever into the future. The model presented in this book provides a roadmap for building products and creating businesses that are aligned with the new rules of marketing
Winemakers and wholesalers are not building products but they are trying to…Continue
Every week (and sometimes several times a week) I am approached by a winemaker (or broker) to help them get their wine into the US wine market. It always starts with the same series of questions. Invariably, they ask if I am an importer, and my answer is always the same. “No, not yet!”
Then they ask what I do, and I tell them “that I help market international wines directly to consumers”.
And I always get the same…
Traditionally, the 4th quarter of the year is when 70% of all wine sales happen in the US wine market. Sales have been up most of the year but do you think that total sales for the year will finish on a strong note?
There are many segments to the overall wine market, two key segmentations are every day wine sales that mostly fall into the price categories of less than $20 per bottle and general is sold via the traditional 3-tier system. Then there is the over $20 per bottle…
Originally published at The Nice Drinks In Life: http://thenicedrinksinlife.blogspot.com/2013/08/down-among-long-island-vines.htmlContinue
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It took me years to finally settle on a primary source of information for my purchasing decisions. There is so much wine out there... it is impossible to utilize a purchasing strategy that relies…Continue