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Blog Posts

Brian Solis reports on a New Book - Demand Horizon: A Revolutionary Approach to Creating Great Products

Posted by Mark Norman on December 16, 2013 at 4:12pm 0 Comments

Not much to do with wine? Actually I see a lot for wine industry people to investigate here.

#1 - Innovate or Die! Demand Horizon gets at the heart of the changes that are transforming business today. Customers are in control, now and forever into the future. The model presented in this book provides a roadmap for building products and creating businesses that are aligned with the new rules of marketing

Winemakers and wholesalers are not building products but they are trying to…


Are You an International Winemaker or a Village Winemaker?

Posted by Mark Norman on December 16, 2013 at 11:58am 0 Comments

Every week (and sometimes several times a week) I am approached by a winemaker (or broker) to help them get their wine into the US wine market. It always starts with the same series of questions. Invariably, they ask if I am an importer, and my answer is always the same. “No, not yet!” 

Then they ask what I do, and I tell them “that I help market international wines directly to consumers”.

And I always get the same…


US Wine Sales- Where Will They Go?

Posted by Mark Norman on September 6, 2013 at 10:42am 0 Comments

Traditionally, the 4th quarter of the year is when 70% of all wine sales happen in the US wine market. Sales have been up most of the year but do you think that total sales for the year will finish on a strong note? 

There are many segments to the overall wine market, two key segmentations are every day wine sales that mostly fall into the price categories of less than $20 per bottle and general is sold via the traditional 3-tier system. Then there is the over $20 per bottle…


Down Among The Long Island Vines

Posted by Daniel Mencher on August 19, 2013 at 4:13pm 0 Comments

Originally published at The Nice Drinks In Life:

In my family, family comes first, just as it ought to. Blood is thicker than water,…


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    FInal uni work

    Started by Brigita May 9, 2013. 0 Replies

    Hello!I'm working on my final university work and was wondering if anybody knows or has some materials about impact of mineral in soil on growing vine species?Continue

    5 tips for designing a wine label (for the label challenged)!

    Started by Lauren Apr 17, 2013. 0 Replies

    If anyone's looking for a way to source a great wine label without breaking the bank, you  might find this blog post from design site…Continue

    Tags: wine, design, label

    Do professional wine critics & their ratings impact your buying decisions?

    Started by Douglas Levin Mar 17, 2013. 0 Replies

    It took me years to finally settle on a primary source of information for my purchasing decisions. There is so much wine out there... it is impossible to utilize a purchasing strategy that relies…Continue


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